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KMID : 1035420210090020153
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Journal of The Korean Society of Integrative Medicine
2021 Volume.9 No. 2 p.153 ~ p.164
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The effect of Emotional Labor on the Intention to Leave among Female Employees at Dental Clinics and the Moderating Effect of Internal Marketing
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Han So-Ra
Kim Ji-Young
Lee Sun-Mi
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Abstract
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Purpose : This study aims to assess the impact of the emotional labor on the employees' intention to leave, and the moderating effect of internal marketing, reducing the intention to leave and providing basic data for an effective human resources management of dental clinics.
Method : The structured self-administered questionnaires were distributed to dental hygienists, dental assistants and other employees (including administrative staff and dental coordinators, but excluding dentists) working in a dental hospital and dental clinics located in Busan and Gyeongnam area. This study used SPSS Windows version 18.0 program (Chicago, IL, USA) to perform frequency analysis, factor analysis, reliability analysis, correlation analysis and hierarchical regression analysis.
Results : First, emotional labor had a positive effect on the intention to leave among employees. Second, the two components of the internal marketing, communication and employee welfare system, had a significant moderating effect on the relationship between employees' emotional labor and their intention to leave, while the education/training component of the internal marketing showed no moderating effect.
Conclusion : Enhancement of communication and the employee welfare system will help dental care organizations reduce their employees' emotional labor and hence employees' turnover.
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KEYWORD
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dental clinic, emotional labor, intention to leave, internal marketing
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